Rimmel London Lasting Radiance Concealer & Eye Illuminator 010 Ivory Concealer 7 ml

About the brand Rimmel London

Rimmel London is an iconic British cosmetics brand with a history dating back to 1834, founded in London by French perfumer Eugène Rimmel. His visionary approach revolutionized the field of decorative cosmetics – thanks to his innovations, the first non-toxic mascara was created, and the brand quickly became a symbol of modern beauty. Over time, Rimmel London has established itself not only in the British market but globally as well, and today it is one of the most well-known makeup brands, inspiring women to experiment and express their personality.

The philosophy of Rimmel London is built on the values of freedom, confidence, and the courage to be oneself. The brand has long supported inclusivity, which is reflected in a wide range of shades and campaigns that highlight the natural beauty of different types of women. In its products, it emphasizes innovative formulations that respect modern makeup trends and skin-friendly requirements. Rimmel London regularly launches creative campaigns and collaborates with prominent figures in the fashion and music world – notable ambassadors have included Kate Moss and Cara Delevingne, who have given the brand a youthful and cosmopolitan style.

The Rimmel London range includes a complete line of decorative cosmetics – from iconic mascaras, foundations, powders, lipsticks to nail polishes and other accessories. Among the most popular products are the legendary Rimmel London Scandal’Eyes mascara, the Lasting Finish range of concealers and foundations, and the world-famous The Only 1 lipsticks. The brand regularly introduces limited collections created in collaboration with influencers and designers, always reflecting current trends. Rimmel London is the ideal choice for anyone looking for quality and affordable cosmetics that allow you to play with makeup, enhance your personality, and stay in step with global trends.