Schwarzkopf Professional BC Bonacure Excellium Beautifying shampoo for platinum blonde and gray hair 1000 ml

About the brand Schwarzkopf Professional

Schwarzkopf Professional is an iconic brand from Germany, with a history dating back to 1898. It was founded by chemist Hans Schwarzkopf, whose passion for innovation and scientific approach significantly influenced the company's direction. The first milestone was the revolutionary dry shampoo, followed by other groundbreaking products and patents that took hair care to a whole new level. Thanks to a focus on developing new technologies and close collaboration with professional hairdressers, Schwarzkopf Professional quickly established itself as a leader in professional hair cosmetics worldwide.

The brand's philosophy is based on values such as quality, innovation, and trust. Schwarzkopf Professional places great emphasis on sustainability—using gentle ingredients, recyclable packaging, and not testing its products on animals. It draws inspiration not only from the latest trends in fashion and design but also from the needs of regular customers and salon professionals. The brand's creative concept highlights the unique beauty of each individual and encourages self-expression through hair care. In its campaigns, it often collaborates with leading hairdressers and influencers to showcase how Schwarzkopf Professional products can achieve exceptional results, both in everyday care and on the runway.

The brand's range is extraordinarily wide, including shampoos, conditioners, masks, styling products, and special care for various hair types. Its flagship lines include the BC Bonacure collection, focused on intensive regeneration and restoration of hair structure, and the OSiS+ collection, popular among lovers of creative styling. Special attention is also given to the iconic Igora Royal hair colors, known for their richness and long-lasting effect. The brand regularly introduces limited editions and collaborates with renowned industry experts. Schwarzkopf Professional is the ideal choice for anyone seeking professional results, carefully selected formulations, and the ability to enhance their personal style both in the salon and at home.