About the brand Sector
The Sector brand hails from Italy, and its story began in 1973, founded by Filippo Giardiello. From the outset, the brand was driven by the desire to blend precise Swiss watchmaking with Italian design flair and energy. The first collections introduced innovative sports watches to the market, quickly gaining popularity not only among adventurers and athletes but also among fans of modern style. A key milestone for Sector came in the 1980s when the brand became a symbol of resilience and performance through campaigns with extreme athletes and record-breaking expeditions.
The philosophy of Sector is built on the values of courage, freedom, and uncompromising quality. Every product is created with a focus on functionality, precision, and durability, as evidenced by the choice of high-quality materials like stainless steel, titanium, or sapphire glass. The brand's vision is inspired by an active lifestyle and the desire to push personal limits, reflected in its design—sporty elegance and technical perfection go hand in hand. Sector has long supported extreme sports, with ambassadors such as legendary adventurer Umberto Pelizzari and mountaineer Reinhold Messner, highlighting the brand's image as a choice for bold personalities.
The Sector range primarily includes sports and outdoor watches, known for their high resistance to shocks, water, and extreme conditions. Among the most famous collections are Sector 600 and Sector 850, renowned for their robust construction and reliability. The brand offers models in various sizes and designs, catering to both minimalism lovers and fans of more striking pieces. It often releases limited editions inspired by significant sporting events or personalities. Sector is ideal for anyone seeking watches that combine modern looks, top-notch technology, and durability, while also valuing personal style expression and a thirst for adventure.
