Serge Lutens Daim Blond Eau de Parfum unisex 50 ml

About the brand Serge Lutens

The Serge Lutens brand hails from France and was established in 2000 by the visionary of the same name, who was a renowned photographer, director, and most notably, a brilliant perfumer. Throughout his career, Serge Lutens moved in the highest circles of the fashion world and collaborated with fashion houses like Shiseido, where he crafted the brand's unique visual style. His distinctive touch and attention to detail were reflected in his perfume creations, which have always drawn attention for their originality and unbridled creativity. This quickly earned Serge Lutens a reputation as a pioneer in the niche perfume sector, with his name now synonymous with olfactory art.

The philosophy of the Serge Lutens brand is primarily about finding beauty in the unconventional and having the courage to challenge established norms. The perfumes are created without compromise, using the finest ingredients and with respect for traditional craftsmanship, yet with an emphasis on innovation and personal experience. Products are not tested on animals, and the brand favors an ethical approach not only in creation but also in global communication—each collection is meticulously crafted, from the bottles to the fragrance stories. Serge Lutens often draws inspiration from memories, literature, oriental culture, and art, which is reflected in the unique scent compositions. The prominent face of the brand is Serge Lutens himself, whose style and charisma guide all campaigns.

The Serge Lutens range primarily consists of luxurious perfumes and eau de parfums, divided into several iconic collections, such as Collection Noire or Gratte-Ciel. Legendary scents include Féminité du Bois, Ambre Sultan, and La Fille de Berlin, which have become staples in the world of niche perfumes. Besides perfumes, the brand also offers body care and cosmetic products, adhering to the same values of originality and quality. Limited editions and exclusive volumes offer the chance to discover new facets of the brand and are sought after by collectors and lovers of extraordinary experiences. Serge Lutens is the ideal choice for those seeking uniqueness, authenticity, and who aren't afraid to stand out with a fragrance that tells its own story.