Shiseido VisionAiry Gel Lipstick 210 J-Pop Long-Lasting Lipstick with moisturizing effect 1,6 g

About the brand Shiseido

Shiseido is an iconic Japanese brand founded in 1872 in Tokyo by pharmacist Arinobu Fukuhara. Its history begins when Japan was opening up to modern influences, and the desire to blend Western scientific knowledge with Eastern tradition was the driving force behind this brand's creation. Over time, Shiseido evolved from the first Western-oriented pharmacy in Japan into one of the world's most renowned leaders in cosmetics and skincare. A significant milestone was the innovation of the first Japanese toothpaste and the legendary Eudermine lotion, which remains part of the product line today.

The philosophy of Shiseido is based on harmony between science, nature, and beauty. It emphasizes innovation, sustainability, and a deep respect for the skin and the environment. Its products utilize cutting-edge technologies while respecting traditional Japanese ingredients and methods. The brand's ethics are reflected in its support for eco-friendly materials and its commitment to cruelty-free practices. Shiseido's creative concept draws inspiration from Japanese aesthetics, purity of lines, and attention to detail. The brand is favored by global celebrities and makeup artists, and its campaigns often highlight natural beauty, individuality, and the strength of each personality.

In Shiseido's range, skincare products hold a key position, especially the iconic Ultimune line, considered the brand's flagship, along with legendary creams, serums, and cleansers. The offering is complemented by luxurious makeup, sun protection products, and hair care. The selection also includes unique perfumes, such as the Ever Bloom collection, known for its purity and subtlety. Shiseido regularly introduces limited editions and collaborations with artists and designers, appealing not only to quality enthusiasts but also to those seeking uniqueness and style. It is ideal for anyone desiring a blend of scientific innovation, luxury care, and authentic beauty with a touch of Japanese elegance.