Shu Uemura Ultimate Reset fortifying shampoo for very damaged hair 300 ml

About the brand Shu Uemura

The Japanese brand Shu Uemura was founded in Tokyo in 1967 and is named after its founder, visionary makeup artist Shu Uemura. His groundbreaking approach to beauty and precise makeup techniques laid the foundation for a brand that quickly gained recognition not only in Japan but worldwide. From its beginnings, the brand has blended Western trends with traditional Japanese aesthetics and has become synonymous with luxury skincare and creative makeup, thanks to innovations like the legendary cleansing oil.

The philosophy of Shu Uemura is based on the belief that beauty is a form of art and that every product should enable free self-expression. The brand emphasizes the quality of ingredients, sophisticated technologies, and an ecological approach, which is reflected in the composition of its products—for example, the cleansing oils are known for being gentle on the skin and environmentally friendly. It draws inspiration from natural elements, art, and Japanese culture, which is reflected in the minimalist packaging and precise textures of individual products. Shu Uemura regularly collaborates with famous artists, designers, and influencers, bringing limited editions and original collections that receive enthusiastic responses on social media.

The Shu Uemura range includes a wide variety of products from legendary cleansing oils, makeup, and iconic mascaras to professional hair care. Flagship products include the cleansing oil Ultime8 Sublime Beauty, the renowned Petal Lash mascara, and highly pigmented eyeshadows. The hair line Art of Hair offers luxurious care and styling for demanding customers. Limited collections are often created in collaboration with leading world designers or pop culture icons, bringing unique colors and packaging. Shu Uemura products are appreciated by those seeking top quality, impressive design, and a unique style that highlights their personality.