St.Tropez Gradual Tan Classic In Shower - Golden Glow Medium self-tanning lotion for Shower 200 ml

About the brand St.Tropez

St.Tropez is a British brand founded in 1996 in the United Kingdom by Glyn Taylor, who aimed to introduce self-tanning products that offer a natural and radiant look without the risks of sun exposure. Since its inception, the brand quickly became a leader in the world of self-tanning products and has built a reputation as an innovator, consistently pushing the boundaries in the beauty industry. A significant milestone came in 2010 when St.Tropez became the official partner of London Fashion Week, gaining the favor of many professional makeup artists and celebrities.

The philosophy of St.Tropez is based on the belief that a beautiful tan can be accessible and safe for everyone. The brand emphasizes ease of use, natural results, and skin respect—products are dermatologically tested, cruelty-free, and paraben-free. Inspired by modern lifestyles, fashion trends, and customer needs, the brand often bases its campaigns on authenticity and the celebration of diverse beauty. Notable personalities who have promoted the brand include model Ashley Graham and actress Kate Moss, who became the ambassador for the iconic St.Tropez Self Tan collection.

The St.Tropez range includes a wide array of self-tanning products—from mousses, lotions, and sprays to innovative self-tanning drops, face and body creams, and special gradual tanning products. Flagship products include the standout Self Tan Bronzing Mousse and the popular Gradual Tan, which allows for subtle and controlled skin darkening. The brand regularly releases limited editions and collaborates with leading makeup artists and influencers. St.Tropez is the ideal choice for anyone seeking a naturally tanned look without the sun, whether for a quick solution for a special occasion or for maintaining healthy-looking skin over the long term.