Uppercut Deluxe hair pomade for a matte effect 300 g

About the brand Uppercut

The Australian brand Uppercut was founded in 2010 in Brisbane by two friends, barber Luke Newman and his colleague Steve Purcell. They drew inspiration from classic barber shops, aiming to create products that would meet the demanding needs of modern men while retaining the soul of traditional men's barbershops. Their vision quickly gained renown not only in Australia but worldwide, where Uppercut built a strong reputation by combining authenticity, quality, and style. A significant milestone was the success of the first Uppercut Deluxe Pomade, which paved the way for international recognition.

The philosophy of Uppercut is based on tradition, honesty, and a unique approach to men's grooming. Each product is developed with an emphasis on ingredient quality, ease of use, and maximum effect. The brand avoids unnecessary chemicals and animal testing, positioning itself as an ethically responsible player in men's cosmetics. It draws inspiration from old-school style, boxing culture, and the free spirit of past eras, reflected in the retro design of its packaging and distinctive social media communication. Uppercut is often associated with the barber community, supporting independent barbers worldwide.

Uppercut's range is dominated by hair styling products such as pomades, matte pastes, styling creams, and waxes, as well as shampoos, conditioners, and beard care products. The flagship product is the iconic Uppercut Deluxe Pomade (available in 100 g and 18 g variants), complemented by popular lines like Matte Pomade and Featherweight—each offering a unique texture and hold level. The brand regularly launches limited editions with original graphics in collaboration with artists or barbers. Uppercut is the ideal choice for men seeking quality and stylish grooming without compromise, whether they prefer a classic look or modern trends.