Wella Professionals BlondorPlex powder for lightening hair 400 g

About the brand Wella Professionals

Wella Professionals is a leading hair care brand originating from Germany, with a history dating back to 1880. It was founded by hairdresser Franz Ströher, whose passion for innovation and pursuit of perfection gave the brand its distinctive direction. With groundbreaking patents and continuous technological development, Wella Professionals has gradually become synonymous with top-tier hair cosmetics, loved by professionals and the public worldwide. Historical milestones include the introduction of the first permanent wave emulsion in 1927 and revolutionary color technologies in the 1950s, which ushered in a new era of hair coloring.

The philosophy of Wella Professionals is based on blending precise science, creativity, and respect for the individual needs of each hair type. Emphasis is placed on high-quality ingredients and sustainable innovations—products are developed with environmental care in mind, and the brand is committed to responsible practices, such as minimizing plastic packaging and supporting recycling. Inspired by the diversity of beauty, fashion trends, and art, Wella Professionals regularly collaborates with leading hairdressers worldwide. Notable faces of the brand have included famous hairstylists like Sonya Dove and Patrick Cameron. The brand is active on social media, inspiring a community of hairdressers and customers through creative campaigns and educational content.

The Wella Professionals range includes a wide array of products for comprehensive hair care, from shampoos and conditioners to intensive masks and professional colors and styling products. Iconic lines include the Invigo Collection for intensive regeneration, the ColorMotion+ Collection for color protection, and the legendary Koleston Perfect and Illumina Color dyes. The brand regularly launches limited editions inspired by current trends and collaborates with influencers and designers on special collections. Wella Professionals products are an ideal choice for anyone seeking healthy, beautiful, and professionally styled hair, whether they need everyday care or salon-quality results.