Wella Professionals EIMI Texture Rugged Texture
modeling paste for all hair types
Wella Professionals EIMI Texture Rugged Texture is a modeling paste designed for women who want to add a unique style and texture to their hair. This paste is part of the EIMI collection, renowned for expressing individuality and creativity. With Rugged Texture, you can easily create tousled, natural-looking hairstyles that last all day. The paste is ideal for everyday use, whether you're heading to work, a party, or a casual meeting with friends.
The Wella Professionals brand is synonymous with quality and innovation in the world of hair cosmetics. Its products are popular among professional hairdressers and regular users alike, thanks to their reliability and ability to deliver great results. EIMI Texture Rugged Texture is designed to provide flexible hold and a matte finish, allowing for easy shaping and styling according to your desires. This paste is a perfect choice for those who want to add volume and definition to their hair without unnecessary weight.
This modeling paste is suitable for all hair types. Ideal for women who want to add texture and volume to their hair.
Apply a small amount of EIMI Texture paste into your palms and evenly distribute through dry or damp hair. Style as needed to create the desired look. For best results, use on dry hair.
| parameter | value |
|---|---|
| Product portfolio | Hair cosmetics |
| Gender | For women |
| Category | Shaping pastes, creams and clays |
| Brand | Wella Professionals |
| Collection | EIMI |
| Subcollections | Texture |
| Size | 150 ml |
| Hair type | all hair types |
Avoid contact with eyes., In case of eye contact, rinse immediately with water.
Wella UK Ltd.
www.wella.com
EAN: 8005610449944
Wella Professionals is a leading hair care brand originating from Germany, with a history dating back to 1880. It was founded by hairdresser Franz Ströher, whose passion for innovation and pursuit of perfection gave the brand its distinctive direction. With groundbreaking patents and continuous technological development, Wella Professionals has gradually become synonymous with top-tier hair cosmetics, loved by professionals and the public worldwide. Historical milestones include the introduction of the first permanent wave emulsion in 1927 and revolutionary color technologies in the 1950s, which ushered in a new era of hair coloring.
The philosophy of Wella Professionals is based on blending precise science, creativity, and respect for the individual needs of each hair type. Emphasis is placed on high-quality ingredients and sustainable innovations—products are developed with environmental care in mind, and the brand is committed to responsible practices, such as minimizing plastic packaging and supporting recycling. Inspired by the diversity of beauty, fashion trends, and art, Wella Professionals regularly collaborates with leading hairdressers worldwide. Notable faces of the brand have included famous hairstylists like Sonya Dove and Patrick Cameron. The brand is active on social media, inspiring a community of hairdressers and customers through creative campaigns and educational content.
The Wella Professionals range includes a wide array of products for comprehensive hair care, from shampoos and conditioners to intensive masks and professional colors and styling products. Iconic lines include the Invigo Collection for intensive regeneration, the ColorMotion+ Collection for color protection, and the legendary Koleston Perfect and Illumina Color dyes. The brand regularly launches limited editions inspired by current trends and collaborates with influencers and designers on special collections. Wella Professionals products are an ideal choice for anyone seeking healthy, beautiful, and professionally styled hair, whether they need everyday care or salon-quality results.
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