Wet Brush Happy Hair Mini Detangler Radio hairbrush

About the brand Wet Brush

The Wet Brush brand originates from the United States and was established in 2005 as a solution to the everyday issue of painful and damaging detangling of wet hair. Its founders focused on developing a brush that would be gentle on both hair strands and the scalp, resulting in the IntelliFlex® bristle technology. This innovation quickly propelled Wet Brush into salons and households worldwide. Over time, their product line expanded from the iconic Original Detangler to a full range of specialized brushes for different hair types, styling needs, and age groups. Today, Wet Brush is one of the most renowned brands in gentle detangling, beloved by both professionals and everyday users seeking a simple way to keep hair healthy, smooth, and shiny.

The philosophy of Wet Brush is based on the idea that beautiful hair starts with gentle care – the right brush that doesn't pull, break, or unnecessarily stress the hair strands. The brand emphasizes comfort during brushing, minimizing mechanical damage, and providing a pleasant hair care experience. This is evident in the ergonomic handle designs and the unique IntelliFlex® bristles that adapt to hair resistance and glide smoothly through tangles. Collections like Go Green also reflect a commitment to sustainability, with brush bodies partially made from plant-based plastic to reduce environmental impact. The brand's creative concept includes playful designs, limited editions with Disney princesses or comic heroes, and colorful editions, turning an ordinary brush into a stylish bathroom and handbag accessory.

The Wet Brush product range is dominated by hair brushes, from the classic Original and Original Detangler series for easy detangling of wet and dry hair, to lightweight and airy Flex Dry brushes suitable for blow-drying, and special round brushes for volume and smoothing. Popular choices include the Shine Enhancer series for boosting hair shine and softness, as well as the more eco-friendly Go Green collection, which combines hair gentleness with environmental consideration. There are also smaller travel and children's versions with playful designs, including limited editions with Disney Princess or Justice League themes, making brushing enjoyable even for the youngest. The Wet Brush brand is the ideal choice for anyone looking for gentle, effective, and stylish tools for everyday hair care – from delicate children's strands to thick, challenging, and easily tangled adult hair.