Yardley April Violets Contemporary Edition Eau de Toilette for women 125 ml

About the brand Yardley

Yardley is an iconic British brand with a history dating back to 1770 in London. Founded by William Yardley, it laid the foundation for producing high-quality perfumes and cosmetics, inspired by the purity and delicacy of English nature. With an innovative approach and a focus on unique floral compositions, Yardley quickly gained prestige among the British elite and the royal family. A significant milestone was the launch of the legendary English Lavender collection, which became synonymous with classic elegance and British tradition.

The philosophy of Yardley is built on respect for tradition, nature, and refined simplicity. The brand emphasizes the use of natural ingredients, especially iconic English flowers like lavender, rose, and lily of the valley, and in line with modern demands, adheres to ethical production practices—such as not testing on animals. The brand's creative concept draws inspiration from the rich heritage of the British landscape and elegance, reflected in pure fragrances and timeless product design. Yardley regularly appears in British media and its products have been associated with personalities like Audrey Hepburn and Princess Diana, who appreciated their softness and sophistication.

Yardley's range includes a wide variety of perfumes, eau de toilettes, deodorants, body lotions, and soaps, with the English Lavender, English Rose, and Lily of the Valley collections being the most popular. The brand is particularly renowned for its eau de toilettes in various volumes, offering iconic floral fragrances with long-lasting effects. Yardley also frequently releases limited editions that appeal to lovers of original floral notes and traditional British style. It is the ideal choice for anyone seeking classic elegance, delicate natural scents, and quality body care with a touch of British tradition.