Armani (Giorgio Armani) Armani Privé Rose d'Arabie Intense Eau de Parfum unisex 250 ml

About the brand Armani (Giorgio Armani)

The Armani brand was established in Italy in 1975 by Giorgio Armani, one of the most respected figures in the global fashion industry. Thanks to his visionary nature, Giorgio Armani quickly made his mark with a clear vision: to create timeless elegance synonymous with modern luxury. Early successes came swiftly, and Armani expanded from a fashion house into a global brand setting trends not only in clothing but also in beauty and fragrances. A key milestone was the introduction of the iconic "power suit," a symbol of the 1980s, followed by an expansion into the world of fragrances and cosmetics, where the brand has secured a strong position.

Armani's philosophy is built on values of refined simplicity, precision, and timelessness. Every product detail reflects a respect for tradition and innovation, with an emphasis on sustainability and ethical business practices—such as using recyclable packaging and selecting ingredients with respect for nature. Giorgio Armani often draws inspiration from Italian culture, architecture, and nature, which is reflected in collections that blend classic elegance with modern style. The brand's striking campaigns are often graced by global celebrities like Cate Blanchett, Megan Fox, and Ryan Reynolds, while its social media presence underscores its sophistication and accessibility.

Armani's range includes a wide array of products—from iconic perfumes like the Acqua di Gio, Sí, or Emporio Armani collections, to decorative cosmetics, luxurious skincare, and fashion accessories. Flagship products include the Sí perfume in various sizes, the legendary men's fragrance Acqua di Gio, and lipsticks from the Lip Maestro collection. The brand regularly releases limited editions and collaborates with world-renowned designers and influencers, bringing unique pieces to its assortment. Armani is the ideal choice for anyone seeking a blend of understated elegance, quality craftsmanship, and modern style—whether it's lovers of timeless fashion or customers wishing to highlight their personality with exceptional fragrances or cosmetics.