Benetton United Dreams Be Strong Eau de Toilette for men 200 ml

About the brand Benetton

The Benetton brand hails from Italy, founded in 1965 by siblings Luciano, Giuliana, Gilberto, and Carlo Benetton. Their vision was to introduce modern, colorful, and affordable clothing that would appeal to a wide range of customers. The first success came with iconic knitted sweaters in vibrant colors, which sparked a wave of popularity and eventually positioned Benetton among the world's most renowned fashion brands. Over the years, the brand has expanded to more than 120 countries, becoming a symbol of Italian creativity and innovation in fashion.

Benetton's philosophy is built on the values of openness, inclusion, and respect for diversity. The brand is renowned for its bold advertising campaigns, often highlighting social issues such as equality, tolerance, and environmental protection. In its creations, it emphasizes sustainability—using eco-friendly materials, ensuring ethical production, and striving to minimize environmental impact. The collections are inspired by the colorful world around us, multicultural diversity, and the joy of life, reflected not only in bold colors but also in modern styles and cuts. The brand's ambassadors include numerous well-known personalities who support its values and spread its positive message through social media.

Benetton offers a wide range of women's, men's, and children's clothing, fashion accessories, underwear, and in recent years, fragrances. Among the most popular products are the iconic knitted sweaters, colorful T-shirts, and comfortable jeans, which have become the brand's flagship items. In the fragrance sector, limited editions and original collections, such as Benetton Colors in various variants and sizes, stand out. The brand is an ideal choice for those seeking a combination of unique style, comfort, and quality, while also valuing modern design and a responsible approach to fashion.