Product list
OWAY Frequent Use Conditioner
nourishing conditioner for everyday use
This nourishing conditioner is from the collection of OWAY. For: all hair types. Volume: 240 ml.
OWAY Smoothing Hair Bath
smoothing shampoo for coarse and unruly hair
This smoothing shampoo is from the collection of OWAY. For: unyielding hair. Volume: 240 ml.
OWAY Color Protection Hair Bath
fortifying shampoo for coloured hair
This fortifying shampoo is from the collection of OWAY. For: dyed hair. Volume: 240 ml.
OWAY Smoothing Conditioner
smoothing conditioner for coarse and unruly hair
This smoothing conditioner is from the collection of OWAY. For: unyielding hair. Volume: 240 ml.
OWAY Precious Wax
wax for hair for structured hairstyles
This wax for hair is from the collection of OWAY. For: all hair types. Volume: 50 ml.
OWAY Color Protection Veil
Styling spray for hair protection and shine
This Styling spray is from the collection of OWAY. For: dyed hair. Volume: 160 ml.
OWAY Curly Hair Mask
nourishing hair mask for curly hair
This nourishing hair mask is from the collection of OWAY. For: wavy and curly hair. Volume: 500 ml.
OWAY Moisturizing Hair Mask
nourishing hair mask with moisturizing effect
This nourishing hair mask is from the collection of OWAY. For: dry hair. Volume: 500 ml.
OWAY Purifying Hair Bath - Oil Scalps
cleansing shampoo for oily scalp
This cleansing shampoo is from the collection of OWAY. For: greasy hair. Volume: 950 ml.
OWAY Silk'n Glow Hair Mask
strenghtening mask for smoothness and gloss of hair
This strenghtening mask is from the collection of OWAY. For: all hair types. Volume: 500 ml.
OWAY Xvolume Volumizing Hair Bath
nourishing shampoo with moisturizing effect
This nourishing shampoo is from the collection of OWAY. For: dry hair. Volume: 950 ml.
OWAY Curly Hair Bath
nourishing shampoo for curly hair
This nourishing shampoo is from the collection of OWAY. For: wavy and curly hair. Volume: 240 ml.
OWAY Micro-Stimulating Hair Bath
fortifying shampoo for thinning hair
This fortifying shampoo is from the collection of OWAY. For: hair falling out. Volume: 240 ml.
OWAY Purifying Hair Bath - Dry Scalps
cleansing shampoo for dry hair
This cleansing shampoo is from the collection of OWAY. For: dry hair. Volume: 240 ml.
About the brand OWAY
OWAY is an Italian brand that originated in 1948 under the name Rolland in the heart of Bologna. Its founder, Roberto Rollandelli, initially focused on an innovative approach to hair and scalp care, laying the groundwork for the brand's future direction. Over the years, the brand transformed into a leader in organic cosmetics, and in 2013 adopted the name OWAY (Organic Way), reflecting its new philosophy. With an emphasis on natural ingredients and gentle processes, OWAY quickly gained popularity among professional hairdressers and customers worldwide.
The philosophy of OWAY is based on principles of sustainability, purity, and transparency. Every product is created with respect for the environment – the brand uses biodynamically grown herbs from its own farms, ecological manufacturing processes, and prioritizes recyclable glass over plastic. The formulations are vegan, cruelty-free, and free from harmful chemicals, ensuring kindness to both nature and human health. Nature and its power are the main inspirations for creating collections, reflected in the minimalist design and the subtle, pure scent of the products. OWAY is known for its visually striking campaigns and inspires its community on social media with authenticity and a focus on wellbeing.
The OWAY range is dominated by hair care products, such as shampoos, conditioners, masks, oils, and styling products, but also includes body and skin care. Iconic collections include OWAY Rebuilding, which focuses on hair restoration and strengthening. Other favorites are the OWAY Moisturizing range for deep hydration and OWAY Densifying for promoting hair growth. Limited editions and special collaborations with leading hair stylists always bring unique experiences and innovations to everyday routines. The OWAY brand is an ideal choice for those seeking a blend of luxury, environmental friendliness, and truly effective care – whether for discerning customers, lovers of sustainable beauty, or professionals in the field.
